DOES YOUR HAIR
NEED PROTEIN
AND YOU DIDN’T KNOW IT?

DOES YOUR HAIR
NEED PROTEIN
AND YOU DIDN’T KNOW IT?

Absolute PRO

Intensive reconstructive treatment

Absolute PRO

Intensive reconstructive treatment

Absolute PRO

Intensive reconstructive treatment

Our hair is mainly made up of proteins.
When we lose them, the hair changes its structure, becoming dry, fragile, porous and brittle. To recover it, a supply of proteins is necessary to rebuild the hair fiber from the inside.

Our hair is mainly
made up of proteins.

When we lose them, the hair changes its structure, becoming dry, fragile, porous and brittle. To recover it, a supply of proteins is necessary to rebuild the hair fiber from the inside.

Our hair is mainly
made up of proteins.

When we lose them, the hair changes its structure, becoming dry, fragile, porous and brittle. To recover it, a supply of proteins is necessary to rebuild the hair fiber from the inside.

Why does hair
lose protein?

Why does hair lose protein?

Why does hair lose protein?

Sun, wind, cold
exposure

hairdryers

hair irons

chemical
treatments

sea water,
swimming pools

overbrushing
capped———

How do I know if my hair needs protein?

  • Lack of elasticity
  • Breaks easily
  • Frizzy hair
  • Open cuticles
  • Hair dries faster than usual
  • Brittle, excessively thin hair
  • Curly hair that loses its shape
  • VERY POROUS* hair

    looking dry even after applying moisturizer

How do I know if my hair needs protein?

  • Lack of elasticity
  • Breaks easily
  • Frizzy hair
  • Open cuticles
  • Hair dries faster than usual
  • Brittle, excessively thin hair
  • Curly hair that loses its shape
  • VERY POROUS* hair

    with a dry appearance even after
    to apply hydration

How do I know if my hair needs protein?

  • Lack of elasticity
  • Breaks easilyB
  • Frizzy hair
  • Open cuticles
  • Hair dries faster than usual
  • Brittle, excessively fine hair
  • Curly hair that loses its shape
  • VERY POROUS* hair

    looking dry even after applying moisturizer

Examples of hair with protein deficiency

Examples of hair with protein deficiency

Very thin, bleached hair that dries faster than usual.

Hair with poorly defined curl and frizz

Frizzy hair, with a lack of elasticity that breaks easily.

What do proteins do?
proteins do?—–

They repair damage by entering and filling the gaps in the cuticle and restoring the hair fiber.

  • they repair from the inside
    the hair links
  • They return the elasticity
    and resistance

What do proteins do?
proteins do?—–

What do proteins do?
proteins?——

They repair damage by entering and filling the gaps in the cuticle and restoring the hair fiber.

  • They repair hair bonds from the inside
  • They restore elasticity and resistance

TREATMENT
PROTEIN

HAIR
BALANCED

Before and after a protein treatment

Before and after a protein treatment

Enlarge
Enlarge
Enlarge

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

Absolute PRO

protein reconstructor

Absolute PRO - Protein reconstructor

Strong, dense, resistant and gorgeous hair
resistant and gorgeous hair ——-

PRO FORMULA

hydrolyzed protein
hydrolyzed—–
SOY / CORN

Panthenol

Oil of—-
jojoba oil

pomegranate extract
Grenade —–

Absolute PRO

Protein reconstructor

Absolute PRO - Protein reconstructor

Strong, dense, resistant and gorgeous hair.

PRO FORMULA

hydrolyzed protein
hydrolyzed—–
SOY / CORN

Panthenol

Oil of—-
jojoba oil

pomegranate extract
Grenade —–

1. Treatment

Intensive treatment

Absolutely PRO

Protein level:

· Repairs hair bonds from the inside, restoring elasticity and resistance thanks to its high concentration of hydrolyzed soy and corn proteins.
· Panthenol and jojoba oil help soften and regenerate hair, while pomegranate extract protects color with its antioxidant activity.

Apply to damp hair from roots to ends. Spread evenly and leave it act for a minimum of 15 minutes. Finally rinse your hair and apply the Absolute PRO shampoo and mask.
In case of very damaged hair due to bleaching or chemical treatments, it can be applied once a week and reduce the frequency until positive results are noticed.

GO TO SHOP

1. Treatment

Intensive treatment

Absolute PRO

Protein level:

· Repairs hair bonds from the inside, restoring elasticity and resistance thanks to its high concentration of hydrolyzed soy and corn proteins.
· Panthenol and jojoba oil help soften and regenerate hair, while pomegranate extract protects color thanks to its antioxidant activity.

Apply to damp hair from roots to ends. Spread evenly and leave it act for a minimum of 15 minutes. Finally rinse your hair and apply the Absolute PRO shampoo and mask.
In case of very damaged hair due to bleaching or chemical treatments, it can be applied once a week and reduce the frequency until positive results are noticed.

GO TO SHOP

2. Maintenance

To continue keeping your hair cared for, healthy and strong every day, we have developed the Absolute PRO maintenance range.

Shampoo

Absolutely PRO

Protein level:

· Deep clean.
· Returns flexibility and manageability to hair.
· Does not alter the color.
· Respects the scalp.
Sulfate-free

Apply to damp hair with a gentle massage from roots to ends. Rinse with plenty of water and continue with the Absolute PRO mask.

GO TO SHOP

Mask

Absolutely PRO

Protein level:

· Hydrates and nourishes.
Enhances styling.
· Reduces frizz.
Restores the composition of hair fibers.

Apply the mask to clean, wet hair, leaving it to act for 5 to 15 minutes and rinse.

GO TO SHOP

Styling cream

Absolutely PRO

Protein level:

· Enhances styling.
· No rinsing.
· Strengthens the hair structure.
· Repairs, tames your hair and eliminates frizz without weighing it down.

Apply after washing, previously removing excess water from hair with a towel, lightly squeezing without rubbing. Apply the styling cream from mid-lengths to ends and comb through. Air dry or blow dry.

GO TO SHOP

2. Maintenance

To continue keeping your hair cared for, healthy and strong every day, we have developed the Absolute PRO maintenance range.

Shampoo

Absolutely PRO

Protein level:

· Deep clean.
· Returns flexibility and manageability to hair.
· Does not alter the color.
· Respects the scalp.
Sulfate-free

Apply to damp hair with a gentle massage from roots to ends. Rinse with plenty of water and continue with the Absolute PRO mask.

GO TO SHOP

Mask

Absolutely PRO

Protein level:

· Hydrates and nourishes.
Enhances styling.
· Reduces frizz.
Restores the composition of hair fibers.

Apply the mask to clean, wet hair, leaving it to act for 5 to 15 minutes and rinse.

GO TO SHOP

Styling cream

Absolutely PRO

Protein level:

· Enhances styling.
· No rinsing.
· Strengthens the hair structure.
· Repairs, tames your hair and eliminates frizz without weighing it down.

Apply after washing, previously removing excess water from hair with a towel, lightly squeezing without rubbing. Apply the styling cream from mid-lengths to ends and comb through. Air dry or blow dry.

GO TO SHOP

3. TOTAL PROTECTOR

If you frequently use irons, dryers, do treatments such as coloring or expose your hair to agents such as sun, wind, pool, etc.
we recommend to use this protector.

Multifunction protector

Absolutely PRO

UVA Protector / Thermal 230ºC / Color

Formulated based on a proteo-lipid complex of plant origin with a sophisticated ECO-ENCAPSULATION system that gives it the ability to adhere to the fiber and release the components capable of rebuilding the hair structure, protecting the keratin and its bonds.

Shake mixing the two phases before each use. Apply to dry or damp hair before applying heat (hairdryer or iron). Apply before and/or during sun exposure. Reapply after bathing.

GO TO SHOP

3. Full guard

If you frequently use irons, dryers, do treatments such as coloring or expose your hair to agents such as sun, wind, pool, etc., we recommend to use this protector.

Multifunction protector

Absolutely PRO

UVA Protector / Thermal 230ºC / Color

Formulated based on a proteo-lipid complex of plant origin with a sophisticated ECO-ENCAPSULATION system that gives it the ability to adhere to the fiber and release the components capable of rebuilding the hair structure, protecting the keratin and its bonds.

Shake mixing the two phases before each use. Apply to dry or damp hair before applying heat (hairdryer or iron). Apply before and/or during sun exposure. Reapply after bathing.

GO TO SHOP

You can combine Absolute PRO
with the rest of our lines

Curly Method - Curly and wavy hair

Curly
Method

Curly and wavy hair
and wavy——

Pure & Respect - Delicate and treated hair

Pure &
Respect

Delicate and treated hair
and treated —–

Energy & Volume - Fragile, weak hair

Energy &
Volume

Fragile, weak hair
and weakened——-

Argan & Keratin - Dry, dull and damaged hair

Argan &
Keratin

Dry, damaged hair
and damaged—–

Urban Detox - Urban hair

Urban Detox

Urban hair

Violet - White, gray, bleached hair or with highlights

Violet

White, gray, bleached hair or with highlights
discolored, streaked—–

You can combine Absolute PRO
with the rest of our lines

You can combine Absolute PRO
with the rest of our lines

SEE THE ENTIRE HAIR COLLECTION