{"id":49897,"date":"2026-06-17T16:02:27","date_gmt":"2026-06-17T14:02:27","guid":{"rendered":"https:\/\/soivrecosmetics.com\/producto\/champu-matizador-500-ml-2\/"},"modified":"2026-06-17T16:33:51","modified_gmt":"2026-06-17T14:33:51","slug":"mattifying-shampoo-500-ml","status":"publish","type":"product","link":"https:\/\/soivrecosmetics.com\/en\/producto\/champu-matizador-500-ml\/","title":{"rendered":"Mattifying shampoo 500 ml"},"content":{"rendered":"

<\/i><\/i><\/span>DESCRIPTION<\/span><\/a><\/h4><\/div>
<\/p>\n
Shampoo formulated with High-intensity violet pigments that neutralise unwanted yellow tones in blonde, grey, white or highlighted hair<\/strong>, helping to maintain a cool, uniform, and luminous colour.<\/p>\n

Act on Dyed or bleached blondes<\/strong>, including manes platinum or with highlights<\/strong>, avoiding the appearance of unwanted warm reflections. Also Revives cool tones in natural hair<\/strong> clear waters that have lost their purity and Tones down greys and grey hair that tend to yellow.<\/strong> over time or due to external aggressions.<\/p>\n

Its clean formula gently cleanses without drying, leaving the Shiny, silky hair with a more balanced tone<\/strong> and radiant from the first wash.<\/p>\n

Ideal for those looking for keep your blonde or silver colour looking perfect<\/strong>, with a professional, luminous finish, free from yellow undertones.<\/div>\n

<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>CHARACTERISTICS<\/span><\/a><\/h4><\/div>
<\/p>\n
\n

Violet pigments: They neutralise yellow tones. Violet is the opposite of yellow on the colour scale, which is why it counteracts yellowish tones.<\/br>
Conditioning agents: They smooth the hair, providing a silky appearance.<\/br>
Sunscreen.<\/br>
WITHOUT INGREDIENTS OF ANIMAL ORIGIN.<\/p>\n<\/div>\n

<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>CLINICAL STUDIES<\/span><\/a><\/h4><\/div>
<\/p>\n
Dermatologically tested.<\/div>\n

<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>INSTRUCTIONS FOR USE<\/span><\/a><\/h4><\/div>
<\/p>\n
With wet hair, massage the hair into a lather and leave it on for 2 to 3 minutes. We recommend using it once or twice a week, depending on the desired result. If you want a more nuanced result, you can leave it on longer or use it more frequently.<\/div>\n

<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>INGREDIENTS<\/span><\/a><\/h4><\/div>
<\/p>\n
Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoamphoacetate, Ci 60730, Olea Europaea Callus Culture Lysate, Tocopherol, Parfum, Guar Hydroxypropyltrimonium Chloride, Cocamide Mea, Cocamidopropyl Betaine, Glycerin, Hydrolyzed Guar, Xanthan Gum, Pentylene Glycol, Cyclodextrin, Phytic Acid, Sodium Chloride, Citric Acid, Sodium Benzoate, Potassium Sorbate, Tetrasodium Glutamate Diacetate, Hexamethylindanopyran, Linalool, Tetramethyl Acetyloctahydronaphthalenes.<\/div>\n

<\/div><\/div><\/div><\/div><\/div><\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Eliminates yellowish tones.<\/p>","protected":false},"featured_media":50359,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"kia_subtitle":"Violet"},"product_brand":[3884],"product_cat":[3956,3957,1959,2597],"product_tag":[3015,3016,1892,3958,3960,3959],"class_list":["post-49897","product","type-product","status-publish","has-post-thumbnail","product_brand-soivre-cosmetics","product_cat-capilar-violet-hair-collection","product_cat-champus-capilar-violet-hair-collection","product_cat-hair-collection","product_cat-violet-hair-collection","product_tag-cabello-blanco","product_tag-canas","product_tag-capilar","product_tag-decolorado","product_tag-matizante","product_tag-rubio","first","instock","purchasable","product-type-simple"],"acf":[],"gallery_images":[],"_links":{"self":[{"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/product\/49897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/comments?post=49897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/media\/50359"}],"wp:attachment":[{"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/media?parent=49897"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/product_brand?post=49897"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/product_cat?post=49897"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/soivrecosmetics.com\/en\/wp-json\/wp\/v2\/product_tag?post=49897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}