Facial serum is one of the great unknowns. It is a cosmetic product that many people do not know exactly what it is, when and how to apply it. If you are one of those who don't have much of an idea of how it works, we explain it below in order to help you to improve the condition of your skin.

The facial serum is a face care product that is more potent than a moisturiser and is often used in conjunction with a moisturiser.. It has a higher concentration of active ingredients, penetrating the layers of the epidermis quickly and effectively. Its texture is more fluid and fresh than that of a cream. They are available in gel or emulsion. Hence their easy absorption. But when and how do we use it?

When to apply the facial serum?

It should always be used after cleaning. First we must prepare the face with a specific soap for our skin type, or clean it with a good make-up remover. If you use a toner, apply it after cleansing and just before the serum. The toner will help to regulate the skin's pH, as well as remove any remaining dirt or make-up remover cream residue. After all this beauty ritual, now it's time for the facial serum.

Generally it should be used twice a day: morning and evening. But for the lazy ones or those of you who are always on the go, you can opt for once a day. Applying the serum in the evening is always the best option, since cell regeneration occurs while we sleep. The product applied at night will be much more effective and you will notice the results when you wake up in the morning. Your skin will look more hydrated and fresh.

Facial serum is perfect for giving your skin an extra dose of moisture.but which, in fact, has even more beneficial properties. It is a ideal product for skin suffering from dehydration, loss of radiance, wrinkles, flaccidity, acne or blemishes.. All women should use it from the age of 30 onwards, as experts say that this is when collagen production in the dermis begins to decline.

 

How to apply the facial serum?

As mentioned above, it should always be applied after cleansing and using the appropriate toner for each skin type. Apply only a small amount and it will be enough. A higher concentration of active ingredients means that just a little goes a long way. to achieve the desired effect, thanks to its texture it is easy to penetrate the skin layers.

How to use; spread it over your face with your fingertips using gentle patting motions until completely absorbed.

After applying the facial serum, you can apply it to the eye contour and your usual moisturiser. A secret; by using the serum beforehand, you will be able to enhance the results of the other products used. ; )

However, it should be noted that there are many different types of facial serums. It is important to buy the product that best suits your skin's needs. Not all of them do the same thing. Let's take a look at the benefits of facial serum and what types are available on the market:

  • The moisturising serum is ideal for dry or dehydrated skin. In addition to providing extra hydration to the skin, it will also enhance the effect of the moisturiser applied afterwards.
  • The anti-ageing or firming serum is perfect for women who want to combat the appearance of wrinkles and reduce existing wrinkles. With continued use of this type of cosmetic, facial contours appear firmer and more defined.
  • There are also specific anti-stain concentrates. This is ideal for evening out the tone caused by pigmentation imbalances or the appearance of spots due to sun exposure. You will achieve a more luminous and uniform tone.
  • What about dull skin? If you suffer from it yourself, don't despair! There are also brightening serums to devitalised skin. If this is your case, apply a few drops and restore your face's radiance. We recommend the Soivre Radiance Facial Serum. Not only will it leave your skin radiant, vital and luminous; it will also help to erase wrinkles by decontracting muscles and smoothing fine lines. It also contains liquorice extract to help even out skin tone - it's a serum that has it all!
  • There are also remedies for sensitive, intolerant or reactive skins. A good facial serum especially for sensitive skin helps those who suffer from it to soothe the typical redness that often occurs. Look for serums that are non-comedogenic and paraben-free, as chemicals can further alter sensitive skin. Check the label and make sure it is paraben-free.

Now that you know when and how to apply a facial serum, there's no excuse for looking younger, hydrated and radiant. ☺